Meta Pays Celebrities Millions to License Likeness for AI Chatbots

Meta is paying creators up to $5 million over 2 years to use their likeness for AI assistants
Celebrities like Kendall Jenner and Tom Brady have AI chatbots modeled after them
Jenner's chatbot Billie gives advice like a big sister
Brady's chatbot Bru debates sports
YouTube star MrBeast and TikTok star Charli D'Amelio also have AI chatbots
Meta initially offered over $1 million but paid more for big names
The AI assistants are currently text-based, but clips in Meta's announcement showed them speaking
Zuckerberg sees a big need for celebrity AI but branding concerns mean it's not imminent