Meta Pays Celebrities Millions to License Likenesses for New AI Chatbots

Meta is paying celebrities like Kendall Jenner and MrBeast millions to license their likenesses for AI chatbots.

One top creator was paid $5 million for just 6 hours of studio work to create their chatbot persona.

In total, Meta unveiled 28 new AI assistants last month with different personalities portrayed by celebrities.

The chatbots are currently text-only, but Zuckerberg said video versions with the celebrities speaking could come next year.

Meta also launched AI stickers, but some inappropriate images have already been generated, sparking criticism.