Posted 4/12/2024, 5:45:01 PM
Meta Tests AI-Powered Instagram Search to Rival TikTok
- Meta is testing an AI-powered search bar in Instagram that allows users to chat with Meta AI and discover content
- The search leads to a DM conversation with Meta AI where you can ask questions or use pre-loaded prompts
- The interface is similar to startup Perplexity AI's search screen design
- Tapping prompts like "Beautiful Maui sunset Reels" surfaces related Reels content
- Meta is using generative AI to improve Instagram search and content discoverability compared to platforms like TikTok