Meta Adopts New Policy for AI Content: Made with AI Labels Instead of Removals
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Meta will stop removing AI-generated videos that don't violate content policies. Instead they will add "Made with AI" labels to disclosed or detected AI content.
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The policy change follows an Oversight Board ruling that Meta's previous "incoherent" AI video policy was too narrow and failed to address other types of manipulated media.
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Starting in May 2024, Meta will label AI-generated content and stop removing it unless it violates policies on things like harassment, violence, incitement.
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Meta adopted the Board's recommendation to consolidate all policies on manipulated media into one clear policy defining what harms they aim to prevent.
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The Oversight Board welcomed Meta's moves towards greater transparency through expanded AI labels and removal only of posts violating other rules.