Meta Advises Small Advertisers to Buy Ads on Web to Avoid Apple Fees
• Meta releases new guidelines to help small advertisers avoid Apple's fees for boosted posts
• Meta advising advertisers to buy ads through web browsers rather than iOS apps
• Avoids Apple taking 30% commission on ad purchases made through iOS apps
• Part of ongoing tension between Meta/Facebook and Apple over App Store fees and privacy changes
• Mainly affects Meta's small advertisers who rely on boosted posts for advertising