EU Consumer Groups File Complaints Against Meta's 'Consent or Pay' Model
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Meta is facing complaints from 8 EU consumer rights groups over its "consent or pay" model for Facebook and Instagram, arguing it violates GDPR principles around data processing.
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The groups allege Meta keeps users in the dark about its data processing, fails to show the fee is necessary, and its consent is not valid as it is not freely given.
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They argue Meta has no legal basis for processing personal data for ad targeting under GDPR, with violations of purpose limitation, data minimization, fair processing and transparency.
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The complaints could pile pressure on EU regulators to stop Meta's "unfair data processing" and "infringing of people's fundamental rights".
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If Meta's latest consent tactic fails, it may finally be forced to reform its "surveillance" business model that relies on tracking users for ad targeting.