Microsoft Pushes Intrusive Bing Ads in Windows 10 and 11 to Chrome Users
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Microsoft is showing intrusive popup ads in Windows 10 and 11 pushing Bing and Bing Chat to Chrome users. The ads look like malware but are legitimate.
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The ads appear when Chrome is open with Google as the default search engine. Clicking "Yes" installs an extension to change the default search to Bing.
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The Bing extension changes Chrome's address bar and New Tab search to Bing. Chrome prompts users to confirm search changes.
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When asked to confirm, the Bing extension pleas with users not to switch back to Google.
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Google and Microsoft have a history of using ads to promote their own browsers and search engines against each other.