Super Bowl Ads Show Divide on AI Messaging
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Microsoft and Google aired Super Bowl ads highlighting how AI improves people's lives, with Microsoft showing how it can help entrepreneurs and Google demonstrating how it aids visually impaired people.
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In contrast, cybersecurity company Crowdstrike's ad touted protecting against cyberattacks but did not mention that its platform is AI-powered.
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Etsy also ran a Super Bowl ad for its new AI-powered Gift Mode but did not reference the AI capabilities in the ad itself.
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Some companies seem hesitant to overtly promote the AI aspects, perhaps due to public concern about the expanding role of AI.
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It's interesting to see which brands advertise the AI capabilities openly vs those that focus only on consumer benefits without touting the enabling technology.