Microsoft Pursued Making Bing Default on Apple Devices for Over a Decade, Documents Show
• Microsoft repeatedly attempted to make Bing the default Safari search engine or buy it outright, from 2009-2020
• Apple declined due to concerns over Bing's inferior search quality compared to Google
• In 2018, Microsoft offered to sell Bing to Apple or form a joint venture
• Documents show Apple's skeptical view of Bing capabilities vs Google
• Microsoft argues its Apple pitches demonstrate search market competition countering Google monopoly claims