Big tech giants turn to partnerships amid generative AI race

• Microsoft hiring AI pioneer Mustafa Suleyman to lead consumer AI business as it struggles to capitalize on generative AI

• Google also struggling, keeps releasing products with errors and biases; in talks to license AI technology to Apple

• Apple lacks AI capabilities compared to big tech rivals, plans major AI strategy announcement in June

• Companies realizing they must partner and invest in startups to avoid disruption in fast-moving AI space

• No major tech company has assembled all ingredients yet - computing power, models, products, distribution - to lead generative AI