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Google Antitrust Case Echoes Microsoft Battle, But Lacks Same Cultural Weight

  • Government's antitrust case against Google echoes the landmark Microsoft case from the 1990s.

  • But Google lacks the cultural dominance Microsoft had, and its leaders play a smaller role.

  • Microsoft was led by Bill Gates, a business icon who took the case personally.

  • Though similar legally, Google case lacks vivid language of "cut off air supply" from Microsoft emails.

  • Microsoft case opened door for newcomers like Google by limiting Microsoft's power.

nytimes.com
Relevant topic timeline:
Google has questioned the motivations of the US Justice Department's top antitrust official in a filing to a district court, arguing that his past clients create an ethical conflict and raise doubts about the government's lawsuit against the tech giant.
Apple executives Eddy Cue, John Giannandrea, and Adrian Perica will testify in an antitrust investigation into Google's alleged abuse of its search engine dominance, despite Apple's argument that it would be burdensome; Apple's multi-billion dollar deal with Google is a key aspect of the case.
The US Justice Department has started a 10-week trial against Google, accusing the company of monopolistic practices in dominating the search engine market through its business partnerships, including with Apple, to ensure its search engine is the default on mobile devices.
Google previewed its defense against the U.S. government's charges of illegal monopolization, claiming that its distribution agreements do not harm competition and that consumers have the ability to easily change search engine defaults.
Google will face a high-stakes antitrust trial brought by the US government and multiple states, which could have significant implications for the tech giant's dominant search business.
The landmark antitrust trial against Google marks a broader reconsideration of the notion that the internet is inherently open and self-regulating, as regulators seek to prevent dominant technology companies from stifling innovation in emerging fields such as artificial intelligence.
The biggest tech monopoly trial in decades, where the US Department of Justice and state attorneys general will argue that Google violated anti-monopoly law through exclusive agreements, begins on Tuesday.
Google maintains a dominant position in the global search engine market with a 90.7% market share, while its competitors like Bing and Yahoo lag far behind, according to data from Similarweb. However, Google is currently facing a civil antitrust lawsuit by the U.S. Justice Department for alleged anticompetitive practices. Bing, despite its AI-powered version, has not made significant progress in challenging Google's dominance.
Google's antitrust trial against the Department of Justice centers around claims that Microsoft's search tool Bing failed due to lack of investment and innovation, rather than Google's anticompetitive behavior.
The Justice Department's antitrust trial against Google began with claims that the company pursued agreements to be the default search engine on mobile devices, while Google argued that its search engine's quality was the primary reason for such agreements.
The U.S. Justice Department objects to excluding the public from court discussions on Google's pricing for online advertising, arguing that it is essential information in the antitrust case against the tech giant.
Google has made a final attempt to overturn a €2.42 billion ($2.6 billion) EU antitrust fine for market abuse related to its shopping service, arguing that regulators failed to prove its practices were anti-competitive.
The Department of Justice has filed an antitrust lawsuit against Google, alleging that the company's billion-dollar deals to be the default search engine on smartphones have created a monopoly, and if the trial is successful, Google may be forced to break up its various businesses.
Google, once a simple search engine, has evolved into a giant corporation with a diverse range of services and products, but its lack of focus and clarity on its direction has led to a quarter-life crisis and an apparent neglect of its core products and competition, making it appear unreliable and causing a loss of customer confidence.
Microsoft CEO Satya Nadella testified during the US government's antitrust trial against Google, warning of a "nightmare" scenario for the internet if Google's dominance in online search continues, as it could give Google an unassailable advantage in artificial intelligence (AI) due to the vast amount of search data it collects, threatening to further entrench its power.