Microsoft markets AI companion Copilot as helpful friend to combat loneliness
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Microsoft is marketing Copilot as an everyday AI companion that can be helpful, especially if you spend a lot of time alone.
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A YouTube video depicts a woman using Copilot as a guide while wandering around Chicago landmarks. Copilot offers fascinating facts and recommendations like a knowledgeable friend.
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The video eventually gets to the "Chicago Pizza Debate" to address the deep dish vs thin crust preference. Copilot sides with most locals in preferring the thin tavern-style pizza.
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Microsoft is presenting Copilot as a normal modern behavior to tap into the growing problem of loneliness as a public health issue.
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Microsoft's marketing of AI like Copilot under CEO Satya Nadella comes across as more human-centric than in the past, helping position Microsoft as a leader in AI.