Posted 2/16/2024, 4:00:00 PM
Windows 11 Version 24H2 Brings Major AI Features, But Forgoes 'Windows 12' Rebranding Opportunity
- Windows 11 version 24H2 will bring major updates like advanced AI features and is based on a new underlying platform
- Windows 12 branding could have positioned this release as the AI/productivity OS to compete with Apple
- Hardware partners like Qualcomm have been waiting for these Windows improvements to release new Arm-based devices
- Consolidating versions risks missing an opportunity to generate excitement and downplays the impact of updates
- Apple has dominated attention recently; Windows 12 branding could have refocused interest on the Windows ecosystem