Posted 2/16/2024, 4:00:23 PM
As Xbox Struggles, Is Microsoft Reconsidering the Console Business?
- Microsoft is a software and services company that may not need to be in the console business anymore as the industry changes
- Game Pass subscriber growth has slowed significantly since 2022, challenging the goal of using it to sell more Xbox consoles
- Microsoft is struggling in 3rd place in the console market despite having many acclaimed studios and games
- Releasing some Xbox exclusives on other consoles shows Microsoft struggling with the economics of making big games for a small Xbox audience
- As Microsoft waits for cloud gaming to become viable, it may make sense to exit hardware and focus on bringing games and subscriptions to rival platforms