Posted 2/25/2024, 12:39:00 AM
Apple Repeatedly Declines Microsoft's Bing Overtures Over Quality Concerns
- Microsoft tried to sell Bing to Apple in 2018, but Apple declined due to Bing's inferior search quality compared to Google
- Microsoft has approached Apple 7 times since 2009 about making Bing the default Safari search engine, but Apple has declined each time
- In 2018, Microsoft also proposed a Bing-related joint venture with Apple, but talks did not advance
- Apple executive Eddy Cue cited Microsoft's lack of investment and poor monetization as reasons for rejecting Bing
- Apple's lucrative financial partnership with Google was a key factor in not acquiring Bing