Microsoft Tests Ads in Windows 11 Start Menu, Users Can Opt Out
• Microsoft testing ads in Windows 11 Start menu as ‘recommended apps’ - appearing in specified insider build • Ads showing for subset of Insider beta testers using the OS as individual users, not businesses • Users can turn off ads by going to Settings > Personalization > Start and toggling off recommendations • Not first time Microsoft added ads to Windows - has done banner ads and promoted apps before • Users already pay for Windows as part of PC cost, shouldn’t have to see ads for Microsoft to make more money