Microsoft Launches AI-Powered Retail Media Creative Studio to Streamline Ad Creation and Optimization
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Microsoft launched new AI tools for easy retail media ad creation and optimization called Retail Media Creative Studio.
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The studio converts product URLs into banner ads and uses AI to generate branded content.
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Capabilities include enhancing product images, producing ad copy, editing images, and adjusting ad elements.
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AI provides real-time banner ad optimization by analyzing performance.
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Microsoft is piloting an integration with in-store media to offer a view of consumer behavior across digital and physical retail.