Microsoft Returns to Super Bowl to Showcase AI Innovation
• Microsoft returning to Super Bowl with AI-focused ad for first time in 4 years, highlighting its efforts to reposition as an AI company • Ad promotes Copilot, Microsoft's AI assistant that helps automate tasks like coding and creating digital art • Microsoft has invested billions in AI, integrating it into products like Word and Azure, and wants to beat rivals Google and others • Global tech companies racing for dominance in projected $1.3 trillion AI market by 2032 • Microsoft hoping high Super Bowl viewership will help change its "stodgy" image and promote its early lead in AI over competitors