Microsoft Bets Big on AI in Windows 11, But Risks Missing the Mark With Users
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Microsoft is doubling down on AI in Windows 11, with 79 sessions at Build 2024 focused on AI development and Copilot. This suggests AI will play a big role in Windows 11's future.
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However, Microsoft risks failing to convince users why they should care about or use the new AI features like Copilot. It needs to clearly demonstrate the benefits.
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Microsoft also risks being too aggressive in pushing people to try the AI features out. Forced usage could backfire and turn people off.
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If the new AI tools don't immediately take off, Microsoft has a history of abandoning products quickly. It needs commitment and patience.
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Microsoft previously failed to get user buy-in for Cortana, its past digital assistant. It needs to avoid repeating this mistake with Copilot and AI.