Middle East Hotels See Revenue Rebound, Though F&B Share Declines

Middle East hotels earn around 40% of revenue from food and beverage sales despite challenges.

Conferences and events have rebounded, driving significant revenue.

While total revenue is up across segments, F&B revenue share has declined somewhat post-pandemic.

Hotels have offset F&B cost pressures through efficiency improvements.

Branding can boost F&B performance but due diligence on fit and support is crucial when franchising.