Summerfest 2023 Brings $189 Million to Wisconsin, Future Festivals Planned for Maier Park

Summerfest's 2023 economic impact was $160.3 million in Milwaukee and $188.7 million statewide, down from 2013 due to fewer festival days.

Daily economic impact was actually higher in 2023 at $17.8 million per day vs $16.4 million in 2013.

Total event season impact at Maier Festival Park was $263.2 million in Milwaukee and $318 million statewide.

Pepsi extended sponsorship through 2030; two new board members added.

Summerfest 2024 will run 3 weekends in June/July; 7 other festivals happening at Maier Festival Park May-August.