Minions Harness AI for New Super Bowl Ad Promoting Despicable Me 4
• New Super Bowl commercial shows Minions creating silly AI images to promote Despicable Me 4, in theaters July 3 • Voiceover by Jon Hamm discusses how AI is changing the world and bringing people together • Minions characters cheer over their own AI photo creations in a room filled with other Minions • Despicable Me 4 sequel sees return of Gru, family; will introduce new villain Maxime Le Mal (Will Ferrell) • Franchise remains popular - Minions Rise of Gru was 6th highest grossing movie of 2022 with $369M