Mobivention Launches EU Business App Marketplace Ahead of iOS Update
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Mobivention announces its own App Marketplace for iOS ahead of the release of iOS 17.4, which will allow third-party app stores in the EU.
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Mobivention's App Marketplace is aimed at business customers looking for an alternative to the iOS App Store with simplified publishing rules.
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The company will provide white label solutions so corporations can offer their own App Marketplace on iOS in the EU.
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Mobivention worked with Apple to ensure its App Marketplace follows guidelines and is ready to launch immediately after iOS 17.4.
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Other companies like MacPaw and Epic Games also plan to bring App Marketplaces to iOS, but these will take longer than mobivention's.