Posted 3/19/2024, 9:04:14 AM
Monopoly Game App Brings in $2 Billion in 10 Months with $500 Million Marketing Blitz
- Monopoly Go has brought in over $2 billion in revenue in its first 10 months
- The developer, Scopely, spent $500 million on marketing and user acquisition for Monopoly Go
- Scopely's marketing spend on Monopoly Go exceeds the reported $220 million development budget for The Last of Us Part 2
- Scopely took a localized approach to marketing, tailoring creative for each region
- For the first 6 months, Scopely was recouping its marketing spend in just weeks, much faster than typical for games