Posted 3/19/2024, 9:10:00 PM
Scopely Spends $500M Marketing New Monopoly Game, More Than Budgets for Major Console Titles Like Spider-Man 2
- Monopoly Go mobile game launched in April 2023 and has made over $2 billion in revenue and has over 100 million downloads
- The studio behind the game, Scopely, has spent nearly $500 million on marketing alone
- This marketing budget is more than what Sony spent developing big games like Spider-Man 2 and The Last of Us Part II
- For example, Spider-Man 2 had a development budget of around $300 million
- Creating a successful mobile game requires massive investments not just in development but also in marketing and user acquisition to attract and retain players