Posted 3/20/2024, 12:42:56 PM
Monopoly Go Mobile Game Rakes In Over $2 Billion After $500 Million Marketing Blitz
- Monopoly Go mobile game has made over $2 billion since launching in April 2023
- Downloaded over 100 million times and become one of most popular digital games
- Studio Scopely spent nearly $500 million on marketing for Monopoly Go
- More than Sony's reported marketing budgets for Spider-Man 2 ($300 million) and The Last of Us Part II ($220 million)
- Highlights how expensive and challenging mobile game development and marketing can be