Posted 12/23/2023, 2:06:06 PM
Media Companies Navigate AI Investments, Ad Growth in 2024 As Metaverse Hype Fades
- Media companies actively experimenting with AI in 2024, using it to unlock productivity and propel growth
- Metaverse hype has faded, companies have scaled back investments and teams
- Further media consolidation still makes sense, but faces hurdles like regulatory scrutiny
- Advertising outlook better than expected, but still challenges reaching consumers at scale
- Entertainment companies getting creative with bundles and partnerships to showcase value