Reddit Launches New Ad Format to Look Like Regular Posts, Seeing Higher Engagement
- Reddit launching new ad format called "Free-Form Ads" that look like regular posts
- Brands testing new format seeing 28% higher click-through rates
- Brands like Just Eat Takeaway, Kraft Heinz, Leica using free-form ads
- Only way to tell ad posts is faint "Promoted" text next to username
- Click-through rates higher and more community engagement when comments enabled