USA Today Staff Suspect AI-Generated Content Amidst Contract Disputes

Mysterious bylines from nonexistent writers appeared on USA Today site Reviewed, writing suspiciously similar reviews. Staffers suspect AI generated content.

Reviewed is a unionized site owned by Gannett. Staff think articles undermine workers amid contract negotiations.

Gannett claims articles were created by marketing firm to generate traffic, but staffers point to repetitive phrasing suggesting AI.

Marketing firm acknowledges using AI. Writers' names unable to be verified as real people.

This follows Gannett's attempt to use AI for high school sports coverage, pulled after error-filled stories. Raises concerns about media's increased use of AI.