NAMM Show Returns to Anaheim, Embraces AI and Social Media Influencers Under New CEO
- NAMM Show returns to Anaheim for first time in January since 2020, with new CEO John Mlynczak
- Trade show saw record revenues in 2021-2022 due to pandemic sales spike, but has declined recently
- 2024 show will feature over 200 concerts and 500 events, including awards shows
- Social influencers like musician Mary Spender now embraced and invited by NAMM
- Mlynczak sees AI as an opportunity for the industry, with 20% of panels on it
