NAMM Show Resumes January Event with New CEO, Post-Pandemic Rebound
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The NAMM Show, the world's largest music trade event, resumes its traditional January schedule after pandemic disruptions.
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NAMM has a new CEO, John Mlynczak, who is embracing AI and social media influencers.
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The event comes as the music products industry rebounds from a small 2022 sales dip after huge pandemic gains.
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After record touring revenue in 2023, demand is up for audio, lighting and stage gear.
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Returning to January boosts attendance and lets retailers reset after the holidays to get new product inspiration.