Posted 3/13/2024, 6:00:00 AM
NBA Unveils AI Tech for Personalized Viewing at Summit; Players as Cartoons, Music Possible
- NBA demonstrates new AI technology at Tech Summit that could allow for personalized, animated viewing experiences in league's mobile app
- Technology preview included transforming live game "as if it were a Spider-Man movie" with players as cartoons, music, and effects
- AI commentary quickly translated words from "Hoosiers" movie from English to French in demo with Victor Wembanyama
- OpenAI working on video generation AI models like Sora that could impact sports entertainment options
- Wembanyama says NB-AI is "incredible" but future development over months/years will determine impact