Posted 3/13/2024, 6:00:00 AM
NBA Showcases AI to Animate Games into Movies and Video Games, Raising Fan Experience Questions
- NBA demonstrating new AI technology during Tech Summit to enhance fan experience and interactivity when viewing games on league's app
- Technology will allow for full animation, transforming games into movies, video games, etc based on fan preferences
- AI commentary can provide real-time translation, converting commentary from English to other languages
- Technology presents pros (increased engagement) and cons (circumventing athlete NIL rights)
- Still in early stages but seen as way for NBA to lead in utilizing AI; phenom Victor Wembanyama believes future developments will further shape technology