NBA, Apple Explore Immersive At-Home Viewing With Multi-Angle 8K 3D and Spatial Audio
-
NBA commissioner Silver and Apple CEO Cook met to discuss enhancing at-home viewing experience with new NBA app features.
-
Key feature is Apple's Immersive Video format with 180-degree 8K 3D content and spatial audio.
-
NBA looking to add cameras at events to capture content "better than sitting courtside" per Silver.
-
Cook says creating VR content requires rethinking production but is "so worth it".
-
NBA app now on Vision Pro with support for watching 5 broadcasts at once, stats, and more.