NBCUniversal Bets on AI and New Ad Products to Boost Olympics Viewership and Advertising
• NBCUniversal plans to use AI to enhance audience targeting and advertiser performance in ad sales • Implementing programmatic ad buying for the first time at the 2024 Paris Olympics • Introducing new ad products like Virtual Concessions and Must Shop TV with e-commerce • Launching One Platform Total Measurement to capture cross-platform viewership • Emphasizing full-funnel marketing approach that moves consumers "from aspiration to action"