NBCUniversal Unveils AI-Powered Ad Platform to Optimize Campaigns Across Linear and Streaming
• NBCUniversal unveiled AI-driven ad platform "One Platform Total Audience" at CES 2023 • Uses AI and machine learning to optimize ad plans and placements based on genre, tone, emotion etc. • First announced One Platform initiative 4 years ago to unify linear and digital ad inventory • Has now sold out of ad categories targeted for Q1 2023, will expand to more in Q2 • Ad sales chief sees broad recovery in ad spend across linear, streaming, and categories in Q4 2022