Legal Cannabis Purchases Rise as More Canadians Embrace the Regulated Market
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Over 70% of Canadian cannabis users reported buying exclusively from legal sources in the past 12 months, up from 61% the previous year.
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Top reasons for buying legal cannabis were product safety (38%), convenience (16.9%), and desire to follow the law (12.9%).
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Younger adults aged 18-44 were more likely to use cannabis compared to those 45 and over. Daily use was also more common among 18-44 year olds.
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Most popular legal cannabis products overall were flowers (62.1%) and edibles (57.1%), but preferences varied by age group.
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Legal recreational cannabis sales totaled over $3.6 billion in Canada in 2022, representing slower growth as the market matures after 2018 legalization.