Posted 4/10/2024, 6:48:18 PM
Early-Stage B2B Startups Underestimate Value of Marketing Despite Growth Potential
- Nearly half (45%) of early-stage B2B startups choose not to do any marketing, even though it can help them grow
- Early-stage B2B startups benefit the most from marketing but are least likely to do it
- A startup's decision to market or not impacts its valuation; over half get this decision wrong
- Startups with experienced founders and investor backing are more likely to market
- The research provides a framework to guide startups on whether and when to invest in marketing