Netflix Flags Generative AI as Potential Industry Disrupter and Competitive Threat
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Netflix added generative AI as a potential risk factor in its annual SEC filing, reflecting AI's growing influence and disruptive potential in Hollywood.
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Netflix said new technologies like generative AI could give competitors an advantage and adversely impact its ability to compete and financial results.
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Netflix also noted uncertainty around the availability of copyright and intellectual property protection for AI-generated material.
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The writers and actors guilds raised concerns in 2023 about generative AI threatening members' livelihoods.
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During the writers' strike, Netflix angered union members by posting a high-paying job listing for an AI product manager.