Netflix Bounces Back with 8.8 Million New Subscribers and Price Hikes After Cracking Down on Password Sharing
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Netflix added 8.8 million new subscribers from July to September, its most in almost 2 years, after cracking down on password sharing.
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The company's share price surged on the strong growth. It had lost subscribers in the first half of 2022.
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Netflix is raising prices for some plans in the US, UK and France, reflecting growing confidence after the subscriber growth.
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Licensed shows like Suits saw a surge in viewing, showing value of non-original content as Hollywood strikes delay new releases.
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Analysts expect more price hikes and profits growth for Netflix as it balances costs and looks to new initiatives like brick-and-mortar stores.