Bipartisan Bill Seeks to Label AI-Generated Content to Combat Misinformation
• New bipartisan bill would require online identification and labeling of AI-generated videos, audio, images to help prevent deception and misinformation • Uses digital watermarks and metadata to label AI-created content; online platforms would need to notify users • Rules would be set by FTC based on input from National Institute of Standards and Technology • Aims to complement tech companies' voluntary commitments and Biden's executive order on AI guidelines • Lawmakers unlikely to pass meaningful AI rules before 2024 election, but bill seen as progress by advocacy groups and some AI developers