New iPad Models Face Uphill Battle for Excitement and Sales Growth Due to Modest Upgrades and Tablets Settling into Casual Use Niche
• New iPads being released don't seem very exciting or innovative based on rumors • Tablets and iPads specifically haven't lived up to initial promise and hype as the "one device for everything" • Tablets have become "sofa computers" for casual browsing, which don't require constant upgrades • Small iterative upgrades to iPads aren't compelling enough reasons for most casual users to purchase new models • Apple may struggle to generate excitement and sales growth for the new iPad models being launched