Posted 2/11/2024, 12:00:09 PM
Google Cracking Down on Bulk Email to Gmail, Requiring Authentication and Unsubscribe Options
- Google will start rejecting a percentage of non-compliant bulk emails sent to Gmail in April, gradually increasing over time
- Senders must authenticate emails and allow one-click unsubscribes by June 1 to comply with new guidelines
- Guidelines apply to emails sent to personal Gmail accounts, not Google Workspace
- Goal is to boost security and give users more control over their inboxes
- Should reduce phishing risk by ensuring senders are who they claim to be