New ultra-bright OLED TVs rival LCDs in brightness, but future uncertain as technologies continue advancing
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New OLED TVs with quantum dot and microlens array technologies are achieving unprecedented brightness levels, with some models hitting over 2,000 nits. This closes the brightness gap with premium LCD TVs.
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These brighter OLEDs retain their legendary contrast and viewing angle advantages over LCD, making them more versatile for different viewing environments.
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However, premium LCDs still have some advantages like brightness consistency across the whole screen and immunity from burn-in, though OLEDs are improving on these fronts too.
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To stay competitive, premium LCD makers are pushing to keep increasing peak brightness, with some prototypes and models achieving up to 10,000 nits. But it's unclear if content creators will embrace these ultra-high brightness levels.
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So while the new super-bright OLEDs are encroaching on LCD's territory, the future is still uncertain as to whether LCD can retain relevance by chasing ever higher brightness or if OLED will dominate across the board.