Perplexity, AI Search Engine, Sees 40% Traffic Jump Since January as It Challenges Google
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Perplexity is an AI-powered search engine seeing rapid growth in traffic, up 40% since January. It shows lots of website citations in its search results.
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Perplexity's search results overlap somewhat with Google's Search Generative Experience, especially for health queries.
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There is less overlap for ecommerce queries - good news for Amazon and retail sites.
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Perplexity frequently cites travel sites like TripAdvisor and Yelp, presenting optimization opportunities.
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BrightEdge encourages search marketers to optimize for AI search engines like Perplexity as they continue gaining traction.