New York Sues JBS Over Allegedly Misleading Climate Claims
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New York state is suing beef producer JBS for allegedly making misleading claims about its pledge to reduce climate pollution.
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Prosecutors say JBS does not have a feasible strategy to achieve its 2040 net zero emissions target.
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The suit alleges JBS continued false advertising even after a watchdog group said the company should stop such marketing.
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Prosecutors say agriculture emissions cannot realistically be eliminated at the scale of JBS's huge operations.
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New York is seeking to force JBS to cease "fraudulent" marketing claims and pay civil fines.