NFT Market Matures Beyond Hype as Use Cases Expand Despite Price Slump

NFT prices and sales have declined sharply over the past year, with some reports saying 95% have no value.

Executives argue the NFT market is maturing and stabilizing, shifting from speculative trading to genuine utility.

Use cases are expanding beyond art into loyalty programs, rewards, advertising, proof of authenticity.

Major brands like Adidas, Bud Light, Gucci are adopting NFTs and seeing more engagement.

Some see recent developments as signs of life in the NFT market despite the slump.