Niche Market: The Difference Between Riyadh Air & Its Neighbors
Riyadh Air aims to become a major player in the airline industry by focusing on niche markets and destinations, with a goal of serving up to 100 destinations by 2030 and increasing tourist traffic to Saudi Arabia, supported by a fleet of narrowbody aircraft, including the Boeing 737 MAX, and potentially having a total fleet size of 300 to 400 aircraft.