Nikon Acquires Cinema Camera Maker RED in Surprise Move
• Nikon has acquired U.S.-based cinema camera company RED Digital Cinema in a surprise move. RED will become a subsidiary of Nikon.
• RED is known for cameras like the RED One 4K and proprietary RAW compression tech. Less than a year ago Nikon and RED were in a patent lawsuit.
• Nikon launches itself into the cinema camera market via an established brand used by filmmakers. Movies shot on RED cams include Guardians 3, Captain Marvel.
• RED president Jarred Land announced the acquisition on social media, citing a "new era of innovation and excellence."
• The deal allows Nikon and RED to "redefine" the pro cinema camera market by merging their strengths in imaging and video production.