New Bill Seeks to Require Consent for AI-Created Celebrity Voices and Images
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The No Fakes Act aims to create federal law protecting people from unauthorized digital replicas of their face/voice. It would require consent for making digital duplicates.
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The bill allows exceptions for parodies, satire, criticism, news, public affairs, sports, documentaries. Commercials are ok if for exempt purposes.
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It would establish likeness rights throughout life plus 70 years after death. Allow civil action for violations.
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Supporters say it addresses concerns about AI music/voices. Critics say it duplicates existing laws without adding much new protection.
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State likeness laws currently vary; bill would federalize those protections. NY one of few states explicitly covering digital replicas now.
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